The Current Investment Of The Company - 1054 Words

Presently, the current investment of the company is in artificial intelligence. In 2011, IBM presented Watson, a supercomputer, based on cognitive science, on an American television quiz show â€Å"Jeopardy†. The robot, competed with two of the best winners, the challenge of the competition was to guess the question for the answer informed by the presenter. Watson won the game. This was a more popular form encountered by IBM to promote the novel system they are waggling to be a milestone in the IT industry. Pisani (2014), consider this novel computing will likewise modify the way Business is normally conducted. The cognitive computers are not able to think by itself, however, it is capable to learn. This system has ability to absorb†¦show more content†¦The necessity of create novelty to become a distinct competitor is fundamental. The company based their development in knowledge as source for innovation and utilize it accomplishing competitive advantage. However, IBM has a long path of investment to popularize the products and services based on cognitive computing. The compromise of IBM in investing in technology is a significant differentiate factor in the market, nevertheless represent cost and risk. Technology is changing constantly and the company cannot accept the idea of the products and services will continue being demanded by the client. (Mc Donald and Wilson, 2011). The fundamental, in this case, it is to transform an excellent idea in a commercialized form to attract clients. Exactly what the company is investing now. There are a vast number of functionalities and applicability, however the Organization has to focus in the most appropriate niche. The substantial challenge is how a large company as IBM will be able to maintain their leadership in the IT industry. They will be able to continue to invest in knowledge as a source for innovation or the modern industry require a new formula to maintain the large companies in the competition, whereas in this new model of competitiveness there are a considerable quantity of opponents that demand an inferior structure and cost in investment, but represent